Tips from BlueNile.com:
Blue Nile has an entire section on their website dedicated to education on what to look for when choosing a diamond. The four C's are discussed in detail here, along with shape and certification. Click the link above to visit their site.
Tips from TheManRegistry.com:
It’s very important to have some sort of insurance for the ring up front, but once the wedding day is over, consider looking at other options such as adding it to your homeowner’s or renter’s insurance policy. You may find that going that route can be a better deal. Just remember to keep the appraisal in a safe place so you don’t have to get the ring it appraised again if you switch insurance companies. You’ve spent a lot of time finding her the perfect ring, take 10 minutes and make sure you have a good insurance policy for it in case something happens. This is an incredibly busy time in your life. Do yourself a favor and go with an insurance company that the jewelry vendor recommends. The store may even be able to set it all up right then and there. This way, it’s done and taken care of and you won’t need to worry about it again for at least a year.
Ask for an Appraisal and Certificate. Your diamond should be issued an appraisal of its value. You should also ask your jeweler if the diamond has been treated with any fillers or other laboratory enhancements. If it hasn’t, he should issue you a certificate of authenticity. This paperwork is essential if you choose to have your ring insured.
You also need to inquire about the warranty of your diamond. Some jewelers will continue to warranty the ring if you visit regularly for them to clean and check the setting of the ring. These basic maintenance tasks guarantee that your ring will remain as brilliant on your fiftieth anniversary as it was on your wedding day.
Tips from The Knot:
Throw out that old two-months salary myth; You should buy the best ring you can without going into major debt. If she’s a size queen and your budget isn’t super-sized, go for a ring with a slightly larger table, or surface, area. You won’t get as much sparkle, but a one-carat ring will look much larger if the stone isn’t as deep. Don’t want to sacrifice the look of your stone? Buying just shy of the next carat (1.8 instead of 2) can equal a savings of nearly 20 percent. And when it comes to clarity, buying shy gives you the most wiggle room without affecting sparkle (often defects are not visible to the naked eye).
Buy Loose Stones; Unless you’re buying an estate ring, chances are, you’ll be looking at loose stones as opposed to stones in a setting. (The ones you see in the jeweler’s case are often just samples to give you an idea of the finished product.) The stone accounts for the vast majority of a ring’s cost, so wouldn’t you want to get the most gorgeous one imaginable (or at least in your budget)? Be sure to inspect the stone with a loupe (a handheld magnifier that most jewelers have). A good jeweler (more on that later) will be able to guide you and tell you what to look for.
Consider the Metal; When it comes to the band, you've got a variety of metals to choose from. One popular choice is platinum -- it's extremely durable and especially pure, making it a great hypoallergenic choice for brides and grooms with sensitive skin. There's also gold, which comes in a variety colors, including white, yellow, rose, and even green. Beyond platinum and gold, you might also consider palladium (which has a grayer hue than platinum) or even a recycled metal band, which might include a mixture of platinum and gold. Think of it as a "something old" and "something new" all rolled into one.
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